May 26, 2000

Kit:

Thanks for the information on the leasing company below. We would be interested in keeping up on who this ends up being. ( can't disclose at this time---editor)

I would also like an opportunity to list out all of our promotional pricing on the CapitalStream products as Leasepricing has done below.

I did not realize that we could use this newsletter as a marketing tool for all of our products and would like to leverage your distribution list as much as possible. We have some outstanding UAEL and NAELB promos along with some very aggressive pricing for the CapitalStream.com product which is being very well received in the industry.

Please let me know when we can submit this and I will notify our marketing department who is attached above.

JFK
John Kruse
JFK@system1.com

If it is newsworthy, like a new product being introduced, I definitely will use it. When Hal Hayden joined your organization, we printed the entire press release. The mention of www.leasepricing.com was a news story, not a promotion.

( **** if you are interested in my opinion on www.leasepricing and the policy of this newsletter, please read a full statement below. --editor )

In re Adrian's comments (### quoted again below this e-mail) - The relationship between the originating side and the funding side of our industry is symbiotic. We need each other, in good times and bad. It makes no sense to chastise your "funding partners" and take no responsibility for the health and prosperity of the very industry you make your living in. Some people would liken that to "shooting yourself in the foot". The adversarial attitude underlying the reason for NAELB's genesis ignores this dynamic. Too bad.

Paul J. Menzel, CLP
Senior Vice President / General Manager
Leasing Division
SANTA BARBARA BANK & TRUST
P.O. Box 1199
Santa Barbara, CA 93102-1199
1 South Los Carneros Road
Goleta, CA 93117
(805)560-1650
PaulM@sbbt.com

###from yesterday, here is a portion from aleasing@mindspring.com:

"Seems to me the problems currently in our market were mostly driven by some funding sources who got loads of money from secularization and had to put it somewhere. The brokers, who plan to stay in business, adhere to the credit criteria dictated by their funding sources. If the funding sources have competition and decide to lower their credit criteria or their rates to attract more business then they should be big boys and girls and realize what historically happens when you lower credit standards.

Ten years ago when seven of us sat in a hotel restaurant and "birthed" NAELB it was our desire to prevent fraud and level the playing field between the broker and funding source. I think there has been some success in that area through communication both ways. However, when hard times come why are we brokers always the ones getting beat up?"


Kit---

I must say that, as is my habit, I had been deleting e-mail before reading it. However, I have, as of late, started reading your Lease News e-mail and rather enjoying this somewhat eclectic and inside view of the industry. Keep on keeping on. I was amused by your nod to Miles Davis who clearly deserves whatever recognition we can provide his memory. In light of the fact that you seem to include the occasional blurb of interest to anyone who might think of things other than merely leasing all the time, I have decided to include my favorite short poem by William Butler Yeats for your perusal. Here goes:

A Drinking Song Wine comes in at the mouth,
And love comes in at the eye.

That's all we shall know for truth,
Until we grow old and die.

I lift the cup to my mouth,
I look at you and I sigh.

I believe it expresses the bitter/sweet aspect of modern life rather
nicely, don't you think?

Don Schreffler
First Financial
Don@firstfinancialleasing.com

( Thank you for the poem. I break tradition and print it, as I think of Sue and I, early evening on our outside paite, drinking red wine together, enjoying the Memorial Day weekend. We prefer to stay at home and enjoy each other's company.) --editor )

Have a good Memorial Day weekend.

****

re: www.leasepricing.com

John, while you didn't ask me for my opinion, I don't think the leasepricing software is worth $50 let alone the thousands of dollars they are asking. You can get the same features for free by using Excel. You can use your HP calculator and set up your own charts, as we did years ago.

You can do business with Financial Pacific or Manifest, who will send you for free software that does the same thing. There are many free lease calculators from other companies on the internet that you can download for free.
You can also copy them from web sites, when you have the skills, and use them for free or even put on your own web site ( no law against this at present, when you make some minor changes to show it is "yours." Time Value gave out their excellent software at the NAELB Conference for free!
My view is that I am a reporter, reporting on leasing news. I don't evaluate or tell you vanilla is a better flavor than chocolate or Spumoni is the best. That is an opinion. Before the leasing business, I started out as a news writer at the Santa Monica Evening Outlook, went to radio news, worked my way up to News Director at KFRC Radio, San Francisco, Managing News Editor at KGO-Radio, Managing News Editor at KGO-TV, and West Coast News Editor for ABC-TV News our of Burbank, California. . I like writing these reports as it is fun to me. I have been encouraged to continue this "free" newsletter. My mailing list is growing and I am getting more and more information from brokers,fundors, discounters, service providers and attornies, as the readership list grows. our

 


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